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Sales Manager Cover Letter Examples

Sales Manager Cover Letter Examples

Here are two examples of cover letters for sales managers that will help you understand how such letters are written. Take a look.
CareerStint Staff
Sales is important in any kind of business, whether it provides a product or a service. The purpose of every business is to sell something, and therefore it requires a well-developed sales team, led by a sales manager. A sales manager ensures that with a highly efficient team, sales goals are set, achieved, and exceeded. Planning sales strategies, developing targets, inventory control, executing these strategies and overall sales management come under the purview of the job of a sales manager. The position of a sales manager is attained with several years of experience and efficiency. When applying for a job such as this one, the experience and efficiency should reflect in the cover letter and resume. Here are some examples.

How to Write Cover Letters for Sales Managers

When writing a cover letter, it is important that the focus is on your skills and your achievements. Though your resume highlights these achievements, mentioning the important ones briefly in the cover letter reinforces them so that they are genuinely considered. Most experts say that you should not be blowing your own trumpet when writing a cover letter. However, you have to ensure that you mention what YOU have been able to do. Writing a cover letter is all about selling yourself, and who better than a sales manager her/himself to sell her/his abilities? Focus on all that your resume doesn't, and go ahead and use the following format and sample to write a cover letter for yourself. Take a look.

Example 1
Your Name
Your Address • Your Contact Number • Your E-Mail Address



Recipient Name
Designation
Organization Name
Organization Address


Subject: Application for the position of Sales Manager

Dear Name of Recipient,

With reference from [Name of person who has provided reference], I have been made aware that your organization currently has an opening for the position of sales manager. I would like to apply for this position as I believe I have the necessary skills and techniques needed to succeed in this job, that I have enlisted below:
  • More than 5 years of experience in the field of sales and marketing, along with experience as a sales team leader for 2 years
  • Unique methods of sales enhancing strategies and management techniques that have helped multiply sales and subsequent profits
  • Development of a solid customer base that has expanded manifold in my duration as sales manager
  • Demonstration of consistent increase in company sales goals by 30%
  • Passion to target newer avenues in the sales field to enhance company reach and revenue
  • Mentoring and guiding sales trainees to make them qualified, independent sales representatives
I am a results-oriented professional who does not budge until set goals have been achieved. I am confident that our association will be a long-lasting and profitable one. I look forward to hearing from you on any of the contact details I have provided above. Alternately, I will call you on June 20, 2011 to set up a meeting with you where we could discuss this position and my qualifications better.

Thank you for your time and consideration.

Sincerely

Your Signature

Your Name

Encl: Resume

Example 2
Your Name
Your Address • Your Contact Number • Your E-Mail Address



Recipient Name
Designation
Organization Name
Organization Address


Subject: Application for the position of Regional Sales Manager

Dear Name of Recipient,

This is with reference to the position of Regional Sales Manager advertised in the XYZ Times, available in your esteemed organization. Having been in the field of sales for over 8 years, and with experience as a Regional Sales Manager for 2 years, I believe I am suitable for this job and the qualifications and experience it demands. Given below is a list of my skills and qualifications:
  • I have had 5 years of sales and marketing experience in the field of textile and garments, which I gained at my position with JKL Fashions. This, I believe is in tune with your organization's requirements.
  • My sound experience and sales skills have led my team to exceed company sales goals by 45% within one year.
  • Along with my team, I have helped discover, create, and establish newer sales territories within the GHI region to expand our reach within a short span of two years.
  • Along with good sales skills, I also possess great communication skills, team work, organizational and time management skills, which I understand are extremely important in the kind of position I am applying for.
  • I also understand that this field requires a huge amount of travel which I am willing to undertake, as I have been doing in my previous jobs too.
I have enclosed my resume for your perusal, following which I would like to set up a meeting with you to discuss my opportunities with this organization further. I will call you to confirm this on June 20, 2011. Alternately, you may contact me on the aforementioned contact details. I am looking forward to gaining a long-term position at your organization, and I assure you that this position could not fall in better hands.

Thank you for your time and consideration.

Sincerely

Your Signature

Your Name

Encl: Resume

Hopefully these examples have been useful to you and will help you achieve that desirable job. Good luck!