A motivational letter can always be attached to your cover letter. These documents usually go directly to the HR of a company, who knows how to read between the lines and check whether a letter is credible or not. Which is why it's always good to refrain from stretching the truth.To put it very generally, a motivation letter is written by an applicant to any such person that is reviewing his application. It is simply a letter which should encourage the reader to seriously consider the candidature of the applicant and review the person for selection.
What Makes a Motivation Letter
Now, the letter is not too different from a cover letter which go with resume writing; in fact a lot of people tend to get the two confused. But while both these letters are trying to highlight that the candidate feels he is well suited for the job, there is a slight distinction between the two. Firstly, it is a less formal type of letter writing than the standard cover letter. Secondly, the cover letter is just supposed to state the facts, while the motivation letter can elucidate the aptness of the writer's candidature. So we can see that the latter can be an important tool for career development.
To that end, the writer of this letter has to press on about his qualities, which he feels qualify him to be fit for the post he's sent his job application for. Such letters are often written to colleges and throw light upon the qualities that the applicant has, which may or may not be apparent in his college application.
So the letter is like any formal business letter. It starts with a respectful address to whom it is written and then continues with the subject. The first paragraph is a self-introduction, like who you are and what you have applied for. The following paragraphs talk about the qualities you have which you feel make you a fitting candidate for the post.
Of course, the letter may continue till the fourth and even fifth paragraphs if it has to. It should contain the details of your achievements, what you have done and how these achievements are relevant to the post. But your letter shouldn't exceed 2 pages, after which the reader might get bored.
A Sample Letter
Your context and content will obviously vary from what is given. So you can make the changes to this template as the need arises.
I, (Your Name), currently in my first year at (XYZ) College, would like to apply for a 6 month internship for a post in the marketing department of your reputed company.
I am currently pursuing my Masters in Marketing and at our college, we understand the importance of gaining practical knowledge which will complement the textbook knowledge and help a student gain a wider perspective of the subjects.
During this course I have found that I am decently skilled in the art of persuasion, as my teachers and my former employer of 5 years will rightly testify. I've had a knack of getting my point across very well, communicating with people, understanding their needs and providing them with a value proposition which is truly hard to refuse. My skills lie in my ability to comprehensively read and understand the situation and act quickly and yet smartly.
But of what use is a raw skill, unless it is sharpened? Therefore, I decided to enroll myself in the prestigious XYZ College to help me understand more about the subject I truly adore, to help me understand the mind of the consumer better and to learn some soft skills which have proven to be effective over many years.
Laden with textbook knowledge, I wish to implement the skills that I have learned, in the real world. What better way to prove that I have truly been benefited by this education, and what better place to start, than a company as reputed as yours?
So an internship with you, is something I look forward to very keenly.
I have enclosed my resume and cover letter as well.
As you can see from the above example, the letter is a persuasive writing exercise. Writing these letters can be tough, so I hope that you can use this sample to good effect!