Tap to Read ➤

5 Marketing Careers You Should Explore

Mandeep Singh Dec 3, 2019
Marketing is used in all companies and industries, which means the potential career in this field is unlimited. There are some career tracks in marketing that you can follow to find the best opportunities.

1. Market Research

In marketing careers, researching is the intended target. For a company to capture a market, first it is very essential to understand that market. This means market research involves understanding consumer needs, purchasing habits, how they view themselves, etc. The ideal candidates for this position are market analyst, supervisor, manager, and director.

2. Brand Management

A brand manager is a key person in the consumer products industry. Candidates working on this position assume responsibility for a brand by remaining focus on a bigger picture. In short, it is a job to identify the marketing opportunity, map out the competitor, and guide the market research team. Join your career as a brand manager.

3. Advertising

Advertising is one of the careers that frequently link to marketing. It is the only aspect that works with all market aspects from strategies to concepts and the execution of strategy. Advertising is a creative part of marketing, as its name suggests. It allows you to express your creativity and come up with ads and campaigns.

4. Digital Promotions

In marketing firms, it is uncommon to find a dedicated promotion team. This team works on creating a program such as special discounts, sales, gift on purchase. They make use of advertisements, kick-off events to attract buyers. Join your local SEO company as a digital marketer, promotion director, and assistant.

5. Public Relations

It is a career that exists for a long time and is very necessary for companies. Earlier, it was reserved for celebrities and politicians but now it is used by businesses to communicate with media, employees, consumers and the generic public. To do well in PR you need to be attentive, confident, outgoing and able to think out of the box.